The National Savings Movement - Printable Version

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The National Savings Movement - Janet MacD - 05-08-2025

This postcard has a slogan cancel from 1946 celebrating 30 years of the National Savings Movement. Starting in 1916, the movement was initially meant to raise funds to support the war effort. Between the wars, the plan offered people a simple way to save in accounts with a government guarantee. The movement had about 7 million members at its peak. It fell victim to government cost cutting, when the small number of civil servants supporting the system were redeployed to reduce salary expenses. The plan ended in 1978. 

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Fun fact: the original “branding” for the National Savings plan used a swastika, which traditionally represented well-being. When that symbol was adopted by the National Socialists in Germany, the Savings Movement replaced it with St George slaying a dragon.

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